SERENA WILLIAMS MIAMI POP UP

For Art Basel, Koops created a custom piece for the Serena Williams Pop Up Experience to launch her clothing line. The purpose of this piece was to encourage guests to write down or doodle what S word resonated most with them. “What’s your S? - is the important message the collection calls on us to think about. So, the piece started off with Serena’s simple logo and it transformed as each guest to the pop up wrote down their S, in over 10 languages, into a more developed piece of inspired artwork. Koops’ “S” was SOPHISTICATED. What’s your S?